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Archive for March, 2013

Floral Business for the Beginners

Saturday, March 16th, 2013

If you love flower and frequently reminded of how good you are at arranging flowers by friends and family, you should think about starting a floral business. Owning and operating your own business can be truly rewarding; you will be your own boss, set your own hours, live by your own rules, and best of all – set your own goals for making money! Floral businesses will always be in big demand. You need not take any formal training to start. In fact, some of the most successful florists in the industry never had any sort of structured education on how to arrange beautiful flowers and bouquets – they are self-taught.

Getting set-up requires a bit of upfront capital to work with. You will need to lease or buy the building that will house your business, and you will need to apply for and receive the appropriate business licenses and permits that are required in your city and state. You will then need to outfit the location with shelving and store fixtures, and purchase inventory. You will need a refrigerator unit for live flowers, and a work station for producing your creations. Most floral businesses also deliver, so chances are good that you will need to purchase a van or an SUV-type vehicle to make multiple deliveries. Of course, this can be done initially in any type of vehicle, but you will want a larger vehicle for hauling multiple items to weddings and funeral homes, for example. These are the major operating costs. You will also need to buy the supplies that you will use in the business.

Many of these small to large sized companies also sell gifts alongside their creations, like candles, cards, or other specialty gifts. This is a great way to add a supplementary purchase onto a customer’s order and to increase your profits!

Most businesses cannot operate as one-woman or one-man show. You will likely need help, if not to fill orders for specific flower arrangements, then to work the register and to make deliveries and do other tasks around the business. It is best to have at least one person trained and ready to go as you go operational.

Advertising is a big part of the success for any business. You should plan on taking out advertising spots in your local newspaper and radio stations, especially around the time of your grand opening. Also, submit your business to the phone directory and advertise online with for free. Further, you shouldn’t overlook the power of having an online presence. All businesses that plan to capture any of the millions of people who search for products and services online should establish a website. Your website can direct local traffic to your door, allow you to take orders online, and even capture orders from those living around the globe who want to send a floral greeting to someone in your area!

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